Which make better donors, younger or older people?
If you watched my introduction video to my Cathol…
An episode of the The Catholic Fundraiser Podcast podcast, hosted by Brice Sokolowski, titled "Which make better donors, younger or older people?" was published on December 16, 2021 and runs 5 minutes.
December 16, 2021 ·5m · The Catholic Fundraiser Podcast
Summary
If you watched my introduction video to my Catholic Fundraising Mentoring Program, you know that I outline who to ask for donations. However, I do get follow-up questions like this one: "Who should you target with your fundraising, older or younger people?" Younger people can donate for many decades. Older people, however, tend to donate in higher sums. So does this mean you should go for one and not the other? I outline my thoughts on this subject: https://catholicfundraiser.net/which-donors-are-best-older-or-younger-people