Who Are You Making This For?

If we can agree that it’s imperative to identify a target audience before making a new podcast, why do things still get so fuzzy when we talk about reaching “diverse” audiences? Cristina Kim, producer of Truth Be Told; Tonya Mosley, host of Truth Be Told and co-host of Here & Now; Kameel Stanley, Senior Producer of The City; and Berry Syk, the creator of Podcasts in Color have experiences that span decades, coasts, cultures and mediums. Their candid conversation is filled with lessons learned and strategies to intentionally make podcasts for and by people of color. Hosted by Dessa, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors for Werk It 2019 include Luminary, Spotify, Spreaker, Acast, Himalaya, and the Women’s Foundation of California. You can find more information at werkitfestival.com.