Who should own the digital customer experience in B2B?

Episode 26 of the Master B2B Friday 15 podcast, hosted by Master B2B, titled "Who should own the digital customer experience in B2B?" was published on March 29, 2024 and runs 20 minutes.

March 29, 2024 ·20m · Master B2B Friday 15

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Summary

This week, Andy & Brian talk about:- Home Depot's $18 billion purchase of roofing distributor SRS Distribution, and how that will impact Home Depot's strategy moving forward. - Who should own customer experience? Master B2B recently held an executive roundtable in Atlanta and asked this question and the answers were all over the map. The guys discuss where they think customer experience should live in an organization, and why that matters.

Episode Description

This week, Andy & Brian talk about: - Home Depot's $18 billion purchase of roofing distributor SRS Distribution, and how that will impact Home Depot's strategy moving forward.

- Who should own customer experience? Master B2B recently held an executive roundtable in Atlanta and asked this question and the answers were all over the map. The guys discuss where they think customer experience should live in an organization, and why that matters.

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