Why Aaron White Bought an Agency Before Building the Product

In this episode of Leap to Scale, Justin Davis and Greg Ross-Munro sit down with Aaron White, CEO and co-founder of Outbound.com, to discuss the unconventional path he took from running an agency to building an AI-powered advertising platform. Aaron shares why he acquired a professional services agency before building the software, how his team identified the highest-value automation opportunities, and what it really takes to turn services into scalable systems. The conversation dives into AI-assisted advertising, operational efficiency, culture versus process, and why now may be the best time ever to build a software-enabled business.

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This episode is 28 minutes long.

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This episode was published on June 22, 2026.

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