EPISODE · Nov 16, 2025 · 1H 32M
Why AI Won’t Save Your GTM (But This Might)
from The Chat - Conversations with Leaders of Marketing and Sales · host Zotly
CMOs and GTM leaders are racing to implement AI - but most are getting it wrong. Kristen Perdue, certified Chief AI Officer and author of Power Moves, reveals why GenAI pilots fail and what it really takes to lead with AI. Walk away with a clear framework to move from experimentation to execution. If you're serious about pipeline and performance, this episode is your roadmap.
What this episode covers
CMOs and GTM leaders are racing to implement AI - but most are getting it wrong. Kristen Perdue, certified Chief AI Officer and author of Power Moves, reveals why GenAI pilots fail and what it really takes to lead with AI. Walk away with a clear framework to move from experimentation to execution. If you're serious about pipeline and performance, this episode is your roadmap.
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Why AI Won’t Save Your GTM (But This Might)
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