Why are millennials obsessed with astrology?
The zodiac is in ascendance – thanks to memes.
An episode of the Beyond Today podcast, hosted by BBC Radio 4, titled "Why are millennials obsessed with astrology?" was published on November 1, 2019 and runs 19 minutes.
November 1, 2019 ·19m · Beyond Today
Summary
Not so long ago, horoscopes were considered a bit of fun that wasn’t taken too seriously. But in 2019 astrology is booming: there are astrology apps, daily podcasts for each star sign, zodiac-themed clothing and make-up ranges, and lots of viral horoscope memes flooding social media. Trend forecasters price the mystical market at more than $2billion. In this episode we speak to Susan Miller, the world’s most famous astrologer, to find out about the power of star signs and get some predictions for the year ahead. We also talk to The Atlantic’s Julie Beck, who has investigated why the internet supports astrology’s resurgence and why people turn to the stars as a coping mechanism for stress.Presenter: Tina Daheley Producers: Duncan Barber and Alicia Burrell Mixed by Nicolas Raufast Editor: John Shields With thanks to Spotify and Parcast’s Daily Horoscope podcast.
Episode Description
Not so long ago, horoscopes were considered a bit of fun that wasn’t taken too seriously. But in 2019 astrology is booming: there are astrology apps, daily podcasts for each star sign, zodiac-themed clothing and make-up ranges, and lots of viral horoscope memes flooding social media. Trend forecasters price the mystical market at more than $2billion.
In this episode we speak to Susan Miller, the world’s most famous astrologer, to find out about the power of star signs and get some predictions for the year ahead. We also talk to The Atlantic’s Julie Beck, who has investigated why the internet supports astrology’s resurgence and why people turn to the stars as a coping mechanism for stress.
Presenter: Tina Daheley Producers: Duncan Barber and Alicia Burrell Mixed by Nicolas Raufast Editor: John Shields With thanks to Spotify and Parcast’s Daily Horoscope podcast.
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