EPISODE · Feb 18, 2026 · 2 MIN
Why Audio Doesn't Go Viral (The Vertical Video Strategy)
The Discoverability Crisis:Audio apps are "libraries," not "feeds." People go there to listen to shows they already know, not to find new ones.The "Visual Hook":Why scrolling users need to see a face to stop scrolling.Death of the Audiogram:Why static images with moving waveforms get punished by the TikTok/Instagram algorithm (low watch time).The Clip Strategy:Length: 30-59 seconds.Content: One complete thought or controversial statement.Captions: Mandatory. 80% of people watch without sound.The Funnel:Video View -> Profile Link -> Podcast App -> Subscriber.Mark at onpodium.com
What this episode covers
The Discoverability Crisis:Audio apps are "libraries," not "feeds." People go there to listen to shows they already know, not to find new ones.The "Visual Hook":Why scrolling users need to see a face to stop scrolling.Death of the Audiogram:Why static images with moving waveforms get punished by the TikTok/Instagram algorithm (low watch time).The Clip Strategy:Length: 30-59 seconds.Content: One complete thought or controversial statement.Captions: Mandatory. 80% of people watch without sound.The Funnel:Video View -> Profile Link -> Podcast App -> Subscriber.Mark at onpodium.com
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Why Audio Doesn't Go Viral (The Vertical Video Strategy)
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