Why B2B brands need to start embracing short-form video (it’s more than just going viral)

Short-form video! Wait! Don’t roll your eyes! I know this is a topic that we’ve been talking about for a few years, but seriously, how many B2B brands are doing it well? There’s so much opportunity out there for B2B marketers to start incorporating short-form video into their marketing strategy—there’s ROI to be made! And the good news is, you don’t have to break out your best viral dance moves (I mean you could if you wanted to) but there’s much more to short-form video than just the latest trending video. Okay, but what does that actually mean? Have no fear! I have 15 super practical tips to help you get started with short-form video, whether you want to get started on TikTok, Instagram Reels or YouTube Shorts (and I promise, dancing isn’t on there). We’ll cover all this and more in this episode of The Super Fun Marketing Podcast!