Why Brands Are Rethinking The Post-Purchase Experience | Ishita A.

In this episode of LegendsNLeaders, we sit down with Ishita, founder of Tapp, a marketing technology platform helping brands transform the post-purchase experience through smart packaging and connected customer engagement.Ishita shares how brands are overlooking one of the most valuable moments in customer experience — what happens after someone buys.'We discuss:• The future of post-purchase marketing• Why customer retention is changing• How smart packaging creates new brand engagement opportunities• Bringing emotion and delight back into e-commerce• The psychology behind customer loyalty• Why physical experiences still matter in a digital world• The future of customer experience and brand interactionAs a marketer-turned-founder, Ishita brings a unique perspective on entrepreneurship, branding, technology, and how companies can create stronger human connections with customers.This episode is packed with insights on marketing, consumer behavior, retention, e-commerce, and the future of brand experiences.#Marketing #Ecommerce #CustomerExperience #Branding #Entrepreneurship #BusinessPodcast #LegendsNLeaders