Why Brands Are Using Product-Led Growth Instead of Ads

Episode 29 of Marketing Made Simple explores product-led growth (PLG) — a strategy that turns your product into your primary acquisition channel. Lucas and Luna break down how Slack grew to 8 million daily active users without a traditional ad campaign, focusing on the free tier as a marketing engine. They discuss the key metrics: time-to-value, activation rate, and viral coefficient. They also examine the risks — high churn, low conversion — and how brands like Calm and Notion fine-tune their free offerings. If you're a founder or marketer tired of pouring budget into ads, this episode gives you a concrete alternative framework. Plus, Lucas shares a simple test you can run this week to see if PLG fits your business. #ProductLedGrowth #Slack #ViralMarketing #Freemium #SaaSMarketing #ActivationRate #TimeToValue #ViralCoefficient #Calm #Notion #GrowthStrategy #Marketing #Business #MarketingMadeSimple #FexingoBusiness #BusinessPodcast #DigitalStrategy #CustomerAcquisition Keep every episode free: buymeacoffee.com/fexingo