Why Brands Are Using Social Media to Recruit Talent

Episode 13 dives into how brands are turning their Instagram, TikTok, and LinkedIn feeds into recruitment tools — not just employer branding, but active hiring funnels. Lucas and Luna break down the strategy behind Boeing's 'Day in the Life' TikTok series, which attracted over 300 applicants per post for entry-level engineering roles. They explore why companies are shifting from job boards to social-first talent acquisition, the metrics that matter (like application completion rate, not just views), and how a small CPG brand hired a VP of Marketing entirely through LinkedIn DMs. The conversation also covers the risks: performative culture posts, ghosting candidates, and the fine line between authentic employer branding and cringe. Concrete examples, real numbers, and a framework for any brand to start. #SocialMediaRecruitment #EmployerBranding #TikTokRecruiting #LinkedInHiring #InstagramHiring #TalentAcquisition #HRTech #Boeing #MarketingStrategy #ContentMarketing #FexingoBusiness #BusinessPodcast #Marketing #RecruitmentMarketing #SocialRecruiting #DayInTheLife #EmployerBrand #HiringFunnel Keep every episode free: buymeacoffee.com/fexingo