Why CMOs Are Betting on Zero-Click Content

In this episode, Lucas and Luna explore the rise of zero-click content — posts designed to deliver value without driving traffic to a website. Lucas cites a 2026 LinkedIn study showing that zero-click posts now outperform link-in-bio posts by 340% in engagement. They examine how brands like Duolingo and Fenty Skin have adapted to this trend, and discuss the tension between social reach and owned traffic. The hosts also examine a case study from a DTC brand that replaced half its blog output with zero-click LinkedIn carousels and saw a 22% lift in direct-to-site search volume. Luna challenges whether this approach hurts SEO long-term, and Lucas shares a framework for balancing zero-click content with link-driving posts. The episode closes with a question about whether the click itself has become a vanity metric in 2026. #ZeroClickContent #SocialMediaMarketing #ContentStrategy #LinkedIn #Duolingo #FentySkin #B2BMarketing #DTCBrands #EngagementMetrics #MarketingTrends2026 #BrandAwareness #SEO #SearchIntent #ContentMarketing #SocialReach #VanityMetrics #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo