Why CMOs Are Ditching the Funnel for One-to-One Journeys

Episode 26 of The CMO Podcast explores the collapse of the traditional marketing funnel and the rise of individualized customer journeys. Lucas and Luna dissect how brands like Spotify and Sephora have abandoned linear conversion models in favor of real-time, trigger-based experiences powered by first-party data. They examine the 2024-2025 shift toward event-driven marketing, where each touchpoint adapts to the customer's last action, and the implications for attribution and budget allocation. With examples from Nike's member app and a surprising case from a regional grocery chain, this episode offers concrete tactics for CMOs looking to move beyond outdated funnel metrics. The hosts also discuss the practical challenges of implementing one-to-one journeys at scale, including data integration and team structure changes. #MarketingFunnel #OneToOneMarketing #CustomerJourney #TriggerBasedMarketing #FirstPartyData #Spotify #Sephora #Nike #Personalization #Attribution #CMO #MarketingLeadership #Business #Podcast #FexingoBusiness #BusinessPodcast #MarketingStrategy #DataDriven Keep every episode free: buymeacoffee.com/fexingo