Why CMOs Are Killing Their Own Performance Ads

What this episode covers

Episode 32 of The CMO Podcast digs into a counterintuitive trend: senior marketers deliberately pausing their highest-performing paid search and social campaigns. Lucas and Luna examine the hidden cost of last-click attribution, using a real mid-market DTC brand that cut its Google Ads spend by 40 percent and saw overall revenue actually rise. They explore how brand search cannibalization, ad stacking, and the zero-click economy are forcing CMOs to rethink performance marketing's sacred cows. Plus, a look at how one CPG company replaced ROAS with incrementality testing and what that means for the CMO-CFO relationship. If you're a marketer questioning why your 'efficient' campaigns feel hollow, this one's for you. #Marketing #CMO #PerformanceMarketing #PaidSearch #GoogleAds #Incrementality #Attribution #DTC #BrandSearch #AdStacking #MarketingROI #ZeroClick #CPG #CMOPodcast #FexingoBusiness #BusinessPodcast #MarketingStrategy #AdSpend Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy?

This episode is 10 minutes long.

When was this The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy episode published?

This episode was published on June 5, 2026.

What is this episode about?

Episode 32 of The CMO Podcast digs into a counterintuitive trend: senior marketers deliberately pausing their highest-performing paid search and social campaigns. Lucas and Luna examine the hidden cost of last-click attribution, using a real...

Can I download this The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy episode?

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