Why CMOs Are Rebuilding Brick-and-Mortar for the Digital Native

Episode 30 of The CMO Podcast explores why major direct-to-consumer brands that started online are now opening physical stores — but not the stores you remember. Lucas and Luna unpack the strategy behind Warby Parker's latest flagship in SoHo, which isn't designed for transactions but for eyewear education and try-on friction removal. They analyze the unit economics: the store's cost per square foot versus its contribution to online conversion rates. The conversation also touches on how CMOs are using heat-mapping foot traffic to feed CRM models — and why the store experience now lives inside the digital funnel, not outside it. By the end, you'll understand why the new retail playbook treats every shelf as a landing page and every employee as a customer-acquisition channel. #CMOPodcast #Marketing #BrickAndMortar #RetailStrategy #WarbyParker #DTC #PhysicalRetail #Omnichannel #CustomerExperience #InStoreMarketing #HeatMapping #CRM #UnitEconomics #SoHo #DigitalNative #RetailMedia #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo