Why data analysts need business skills to be taken seriou...

What this episode covers

With the power of data reaching prolific heights, organisations often invest in data analytics without understanding its real value – and data analysts often lack the skills to explain it. Professor Ujwal Kayande discusses the enormous demand for quantitative marketing, why an organisation’s leadership needs to understand analytics and just how important business skill are to the career of a data analyst.

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Frequently Asked Questions

How long is this episode of Melbourne Business School?

This episode is 20 minutes long.

When was this Melbourne Business School episode published?

This episode was published on April 20, 2018.

What is this episode about?

With the power of data reaching prolific heights, organisations often invest in data analytics without understanding its real value – and data analysts often lack the skills to explain it. Professor Ujwal Kayande discusses the enormous demand for...

Can I download this Melbourne Business School episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.