Why does marketing feel so overwhelming - even when you’re trying your best?

In this episode, Sarah and Ross talk honestly about why marketing feels so overwhelming - and why that feeling isn’t a personal failure. They share what they're seeing across small and growing businesses right now: too many platforms, too much advice, and constant pressure to “do everything” - all at once. This episode isn’t about fixing your marketing or giving you another strategy to try. It’s about helping you understand why this feels so hard, and why your reaction makes complete sense. If marketing has started to feel heavy, noisy, or emotionally draining, this conversation is here to help you slow down, breathe, and realise you’re not alone.