Why does personalization actually work?

In this episode we talk about what makes personalization so effective. Here's what I touch on: findings of a study on preference for personalization, a unexpected quote about one-to-one personalization, how our self-centeredness fuels desire for personalized interactions, the link between personalization and brand humanization - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -The theme song of my podcast is called "Тема Прошлого Лета" by Tequillajazzz, used with permission.Listen on Spotify.The articles and quotes mentioned in this episode are from Hubspot and Segment.Visit the official website of "The Art of Giving a F*ck"!If you have any questions or comments for me, reach out via Linkedin or e-mail [email protected] for checking out this episode! Hosted on Acast. See acast.com/privacy for more information.