EPISODE · Apr 20, 2026 · 9 MIN
Why I Created Pitch and Tell with Erica Shipione of Mack Media Relations
from Pitch & Tell · host Robyn Patterson
Welcome to Pitch and Tell.In this first episode, we’re pulling back the curtain on the world of public relations and what actually happens behind the scenes.Host Robyn Patterson is joined by Erica Shipione, Senior Account Director at Mack Media, to talk about how they got into PR, how the industry has evolved, and why relationships still drive real results even in a world of AI and influencers.If you’ve ever wondered how brands get attention, land media coverage, or manage their reputation, this is a look at how it really works.Follow Mack Media Relations @mackmediarelationsFollow Robyn Patterson @robynmpatFollow Erica Shipione @ericaship
What this episode covers
Welcome to Pitch and Tell. In this first episode, we’re pulling back the curtain on the world of public relations and what actually happens behind the scenes. Host Robyn Patterson is joined by Erica Shipione, Senior Account Director at Mack Media, to talk about how they got into PR, how the industry has evolved, and why relationships still drive real results even in a world of AI and influencers. If you’ve ever wondered how brands get attention, land media coverage, or manage their reputation...
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Why I Created Pitch and Tell with Erica Shipione of Mack Media Relations
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