Why Internal Culture Is the Hidden Power Behind Every Brand

Alastair McCall (Creative Director) Natasha Morris (Head of Comm) and David Roberts (Director - fresh Edinburgh) come together to explore the fascinating shift in internal culture reshaping external comms. As experts leading both sides of the conversation they dive into the brands getting it right, the consequences when you don't and finally how fresh are not just talking the talk, but walking the walk. Tune in for a candid, no-holds-barred take on why culture is the new comms strategy.00:00 Intro00:40 So what does internal culture have to do with external comms?01:40 Get to know the guests04:30 Getting internal messaging right04:52 How can companies build a good internal culture06:40 Bringing internal culture into external comms08:10 What are the deliverables?08:50 Brands we love! 11:15 Who's getting it right12:34 The driving forces14:40 The bad and the ugly - what is at stake?16:45 Speaking to the people on the ground17:40 We've been working on ourselves too20:00 Bye for nowFresh: https://freshwebsite.co.uk/LinkedIn: https://www.linkedin.com/company/fresh-group/Instagram: https://www.instagram.com/lifeatfresh/Alastair McCall: https://www.linkedin.com/in/alastair-mccall-a999ab133/Natasha Morris: https://www.linkedin.com/in/natasha-morris-025708146/David Roberts: https://www.linkedin.com/in/david-roberts-30a07a18/