Why Is B2B Lagging in Mobile Investment?

What this episode covers

When we surveyed B2B practitioners, we learned that they have chosen not to invest in mobile, even though their B2C counterparts have long ago made the shift to focus on mobile. We heard that 34% of B2B companies have less than 5% of their sales on mobile, while 18% don’t even track mobile sales. In this podcast, Andy and Brian talk about some of the reasons why mobile is on the back burner, and why this is a huge missed opportunity for most companies. Learn more about our upcoming events and the practitioner Forum at MasterB2B.com

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Frequently Asked Questions

How long is this episode of Master B2B Friday 15?

This episode is 19 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on June 27, 2025.

What is this episode about?

When we surveyed B2B practitioners, we learned that they have chosen not to invest in mobile, even though their B2C counterparts have long ago made the shift to focus on mobile. We heard that 34% of B2B companies have less than 5% of their sales on...

Can I download this Master B2B Friday 15 episode?

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