Why Is B2B Lagging in Mobile Investment?

Episode 87 of the Master B2B Friday 15 podcast, hosted by Master B2B, titled "Why Is B2B Lagging in Mobile Investment?" was published on June 27, 2025 and runs 19 minutes.

June 27, 2025 ·19m · Master B2B Friday 15

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Summary

When we surveyed B2B practitioners, we learned that they have chosen not to invest in mobile, even though their B2C counterparts have long ago made the shift to focus on mobile. We heard that 34% of B2B companies have less than 5% of their sales on mobile, while 18% don’t even track mobile sales. In this podcast, Andy and Brian talk about some of the reasons why mobile is on the back burner, and why this is a huge missed opportunity for most companies. Learn more about our upcoming events and the practitioner Forum at MasterB2B.com

Episode Description

When we surveyed B2B practitioners, we learned that they have chosen not to invest in mobile, even though their B2C counterparts have long ago made the shift to focus on mobile.

We heard that 34% of B2B companies have less than 5% of their sales on mobile, while 18% don’t even track mobile sales.

In this podcast, Andy and Brian talk about some of the reasons why mobile is on the back burner, and why this is a huge missed opportunity for most companies.

Learn more about our upcoming events and the practitioner Forum at MasterB2B.com

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