EPISODE · Jan 8, 2024 · 8 MIN
Why It Matters: APAC’s growing marketing trends, adapting to digital consumer’s needs
from Money Matters with Hongbin Jeong and Chua Tian Tian · host MONEY FM 89.3
AI marketing has become unavoidable for businesses these days because it facilitates ad targeting optimization, develops customer journey mapping, content creation, and more. But have marketers in Southeast Asia embraced AI the way they should be? How have the perception of AI marketing changed over the years? Kate Liew, Senior Marketing Director, APAC, Vonage explains. See omnystudio.com/listener for privacy information.
NOW PLAYING
Why It Matters: APAC’s growing marketing trends, adapting to digital consumer’s needs
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m