EPISODE · May 9, 2026 · 20 MIN
Why Luxury Brands Don’t Market Like You Think with Aaron Edwards
from Legends N Leaders · host Ben Weiss
In this episode of LegendsNLeaders, we sit down with Aaron Edwards, co-founder of The Charles Group, the New York-based luxury marketing agency working with brands like Ferrari, Cartier, SIXTY Hotels, and leading luxury real estate and hospitality companies.Aaron shares his journey from working at Barclays and venture funding to building an independent agency alongside his sister Samantha Edwards — creating a business rooted in culture, authenticity, and long-term relationships.We discuss:• The future of luxury marketing• Why authenticity is becoming more valuable in the AI era• How premium brands use signaling• Getting their first big break• Why trust and human connection are becoming the ultimate luxuryThis episode is a deep dive into branding, entrepreneurship, culture, AI, luxury consumer psychology, and the future of high-end business.#LuxuryMarketing #Entrepreneurship #AI #Branding #BusinessPodcast #LegendsNLeaders
What this episode covers
In this episode of LegendsNLeaders, we sit down with Aaron Edwards, co-founder of The Charles Group, the New York-based luxury marketing agency working with brands like Ferrari, Cartier, SIXTY Hotels, and leading luxury real estate and hospitality companies.Aaron shares his journey from working at Barclays and venture funding to building an independent agency alongside his sister Samantha Edwards — creating a business rooted in culture, authenticity, and long-term relationships.We discuss:• The future of luxury marketing• Why authenticity is becoming more valuable in the AI era• How premium brands use signaling• Getting their first big break• Why trust and human connection are becoming the ultimate luxuryThis episode is a deep dive into branding, entrepreneurship, culture, AI, luxury consumer psychology, and the future of high-end business.#LuxuryMarketing #Entrepreneurship #AI #Branding #BusinessPodcast #LegendsNLeaders
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Why Luxury Brands Don’t Market Like You Think with Aaron Edwards
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