Why Marketing Attribution Needs a Data Clean Room

Episode 39 of Marketing Analytics with Fexingo. Lucas and Luna unpack the growing role of data clean rooms in marketing attribution. Using the 2025 privacy changes to Apple's SKAdNetwork and Google's Privacy Sandbox as a backdrop, they walk through how a clean room lets advertisers join first-party data with a publisher's data without sharing raw user IDs. They cite a case where a major retailer ran a clean-room attribution study and found that display ads drove 12 percent more incremental store visits than last-click models had shown. The hosts also explore the tension between privacy compliance and measurement accuracy, and how the rise of clean rooms is reshaping the vendor landscape. No hype, just the mechanics and the trade-offs. #MarketingAnalytics #DataCleanRoom #Attribution #PrivacySandbox #SKAdNetwork #FirstPartyData #AdMeasurement #Incrementality #Privacy #RetailMedia #DisplayAds #StoreVisits #MarketingROI #AdTech #DataPrivacy #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo