Why Marketing Ops Needs a Seat at the Strategy Table

Introducing… The Art of Marketing Operations!

Release Date: 09/10/2021

Description: Knowledge is one of the greatest assets you can have, especially when you find you and your marketing operations team positioned at the intersection between growth and efficiency.We’ve created a place for you to learn the peaks and valleys, triumphs and failures of passionate marketing leaders.In this trailer episode of The Art of Marketing Operations, producer Rita Richa interviews host Glenn Bottomly, CMO at Taylor, about what listeners should expect from the podcast.Join Glenn and Rita to learn about:Our guests: marketing leaders with stories and knowledge to shareOur themes: strategy, optimization, software, speed to market, and moreOur audience: anyone across the entire marketing functionOur name: marketing is, after all, an art formKeep connected with us by subscribing on Apple Podcasts, Spotify, or your favorite podcast player. Check out our website at Taylor.com Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.

Explicit: No

Demystifying Revenue Ops

Release Date: 04/05/2022

Description: Why should you communicate with your tech stack administrator? How do you track attribution consistently across sales and marketing? Is an NPS even useful? Look no further—we have answers for you. In this episode, I interview Jasmine Carnell , Sales Operations Senior Analyst at Lessonly about the pitfalls and triumphs of revenue operations, marketing, sales, and how they all feed into one another. Join us as we discuss:- The intricacies of revenue operations- Challenges in marketing operations- The uses for an NPS (Net Promoter Score)- Best tools for marketing operations  Keep connected with us by subscribing on Apple Podcasts , Spotify , or your favorite podcast player. Check out our website at Taylor.com.  Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.

Explicit: No

From Handoff to Handshake: The RevOps Function

Release Date: 01/25/2022

Description: An important part of the sales process that rarely gets brought to the marketing side is objection handling.It’s the perfect opportunity to a) show sales that you’re willing to go the extra mile to collaborate and b) tell a story that will stick with customers forever.In this episode, I interview Drew Smith, Director of Growth, Revenue Operations at Directive, about how marketing operations should collaborate with sales and revops.Join us as we discuss:Why “show, don’t tell” always stays freshWhat marketing can do to understand sales betterThe trifecta of sales operations, marketing operations, and revenue operationsCollaborative problem solving across departmentsKeep connected with us by subscribing on Apple Podcasts, Spotify, or your favorite podcast player. Check out our website at Taylor.com.Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.

Explicit: No

The Right Way to Do Email Strategy Execution

Release Date: 02/08/2022

Description: Data can be the marketing operations leader’s greatest weakness and greatest strength. Who owns it? Who secures it? Who interprets it? All this contributes to how — and how well — data is used in your org.In this episode, I interview Danielle Balestra, VP of Marketing Operations at CIT, about the delicate role of data in marketing operations, as well as how martech stacks handle sensitive data.Join us as we discuss:Selecting technology — and being willing to switchMartech stacks and data privacyThe difference between brand and marketing operationsHow to do email marketing rightWhat traits to look for in hiring marketing operations team members  Check out this resource we mentioned:Purple Cow by Seth Godin  Keep connected with us by subscribing on Apple Podcasts, Spotify, or your favorite podcast player. Check out our website at Taylor.com.Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.

Explicit: No

Business with Integrity

Release Date: 08/31/2020

Authors: Michael Mole

Description: Small business operations, marketing, sales, and strategy. From the perspective of running an auto repair shop business.

Explicit: No

The MadOps Podcast

Release Date: 09/24/2020

Authors: MadKudu

Description: The MadOps Podcast focuses on Marketing Operations and its role in creating a frictionless customer journey. Co-hosted by MadKudu's Francis Brero & Liam Boogar, join us as we cover the relationship between Marketing Operations and critical product, marketing and sales functions & best practices.

Explicit: No

Strategic Small Business Talk about Marketing and Operations - Hotseat Radio

Release Date: 09/05/2020

Authors: Archive

Description: Mark Riffey's Strategic Small Business Marketing and Operations Talk Radio is a weekly 30 minute talk show where the small business owner can call in and ask for help with marketing and operations problems.

Explicit: No

Marketing Operations Leaders

Release Date: 03/28/2021

Authors: mopartners

Description: Hear marketing executives share their success stories for building marketing effectiveness and efficiency! **Click "Follow" in upper right to get show reminders** www.MOpartners.com

Explicit: No

THE ART OF MARKETING

Release Date: 09/24/2020

Authors: Kiran R.K.G | Ubercircle

Description: Learn Marketing From the Experts.This podcast will cover the audio version of KIRAN R.K.G's official blog posts which is available on wwww.kiranrkg.com/blogs/All in one social media management platform -> www.kiranrkg.com/ubercircle

Explicit: No

The Art of Marketing

Release Date: 09/24/2020

Authors: Devyn Grillo

Description: Welcome to the podcast show with Devyn Grillo! Sponsored by the small businesses digital marketing resource: Refined Connection! We’re going to be talking about how to build your own, and your businesses marketing strategy online.

Explicit: No

Ronii Bartles

Release Date: 08/29/2020

Authors: Ronii Bartles

Description: A results-driven operations marketing consultant for growing small businesses who understand that traditional marketing doesn't work if their operations are broken and desire to provide an exceptional customer experience by implementing systems that make marketing easy. Maybe your marketing isn't broken.

Explicit: No

Business Administration Program

Release Date: 10/03/2021

Authors: Sasi

Description: The program involves critical decision-making skills in order to successfully strategize business operations. It teaches students a basic and clear understanding of the functions of every division in a company, be it in marketing, finance, operations, human resources, and office management

Explicit: No

Business Administration

Release Date: 08/07/2021

Authors: Swan

Description: Involves critical decision-making skills in order to successfully strategize business operations. It teaches students a basic and clear understanding of the functions of every division in a company, be it in marketing, finance, operations, human resources, and office management.

Explicit: No

Revenue Ops

Release Date: 04/14/2021

Authors: Cheryl_River

Description: The term revenue operations or RevOps refers to the integration of sales, marketing, and service groups to provide a more effective view to the management.

Explicit: No

Tao of Sports Podcast

Release Date: 09/01/2020

Authors: Troy Kirby

Description: Sports Revenue & Marketing Consultant Troy Kirby interviews those in the front office within the professional and amateur sports industry, focusing on the details of the business. Ranging topics include ticket sales, marketing, administration, compliance and facility operations.

Explicit: No