Why Most B2B Funnels Fail and How UX and Data Fix Them

from Today in Marketing · host Rebecca Vickers

B2B funnels do not fail because of ads. They fail because the experience breaks before conversion. In this episode, Rebecca talks with Antonia Fatsea about UX design, data driven strategy, and how B2B companies guide buyers through long decision cycles. They unpack common mistakes in lead generation, how to align marketing with operations, and what founders and teams need in place before scaling demand. This episode offers a clear view of how modern B2B strategy works in practice.

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This episode is 47 minutes long.

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This episode was published on February 9, 2026.

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