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Why Most Segementation Is Wrong

EPISODE · Aug 11, 2018 · 25 MIN

Why Most Segementation Is Wrong

from The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth · host Beyond Philosophy

Colin Shaw and Prof. Ryan Hamilton explore customer segmentation strategies. It's amazing that most organization's segmentation is so basic. In today's new world, segmenting your customers is going to be a key to success, especially with AI on the rise. What should you be doing? Listen for actionable tips and insights in this episode.

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Why Most Segementation Is Wrong

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