Why Most SKOs Fail (And How to Fix Them) ⚡

🎤 SKO season is approaching.For a lot of people, that means it’s time to kick off their MEDDICC initiative. But that doesn’t always work. In this episode of MEDMEN, Andy and Pim talk about:❌What not to do and…✅What to do…When introducing MEDDICC at your SKO. Don’t let all that investment go to waste (and we don’t just mean what you paid for accommodation). Make the most of your SKO with this expertise!If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!Until next time - cheers!CHAPTERS0:00 - Introduction0:43 - SKO costs and making them count2:35 - Driving momentum for the year4:22 - SKO SummaryABOUT MEDMEN:MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.