EPISODE · Feb 5, 2026 · 2 MIN
Why No One Clicks Your Episode Titles (SEO & Curiosity)
The "Stranger Test": Would someone who doesn't know you or your guest click this title? If the answer is no, the title is failed.The "Hook + Context" Formula:Bad: "Ep 12: Chatting with Sarah Jones."Good: "How to Cure Insomnia (with Sleep Expert Sarah Jones)."SEO (Search Engine Optimization): Treat Spotify and Apple Podcasts like Google. People search for problems ("Marketing tips," "Weight loss," "Real estate investing"), not names.Format Rules:Remove episode numbers from the title (metadata handles this).Remove the word "Interview" or "Podcast" (redundant).Front-load the value proposition (put the "Gold" in the first 30 characters).Action Step: Rename your last 3 episodes. Move the guest's name to the end and put the most shocking or helpful takeaway at the very front.Mark at onpodium.com
What this episode covers
The "Stranger Test": Would someone who doesn't know you or your guest click this title? If the answer is no, the title is failed.The "Hook + Context" Formula:Bad: "Ep 12: Chatting with Sarah Jones."Good: "How to Cure Insomnia (with Sleep Expert Sarah Jones)."SEO (Search Engine Optimization): Treat Spotify and Apple Podcasts like Google. People search for problems ("Marketing tips," "Weight loss," "Real estate investing"), not names.Format Rules:Remove episode numbers from the title (metadata handles this).Remove the word "Interview" or "Podcast" (redundant).Front-load the value proposition (put the "Gold" in the first 30 characters).Action Step: Rename your last 3 episodes. Move the guest's name to the end and put the most shocking or helpful takeaway at the very front.Mark at onpodium.com
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Why No One Clicks Your Episode Titles (SEO & Curiosity)
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