EPISODE · Nov 12, 2025 · 23 MIN
Why No One Gets What You Do | Ep 30
from Change Champions · host Riley McGhee and Pedram Parasmand
In this episode, Ped and Riley tackle the real reason so many great coaches and consultants struggle with marketing: it’s not a strategy problem, it’s a language problem. Through personal stories and client experiences, they unpack how to move from “invisible” to “understood” by seeing your business through your clients’ eyes. From mirror moments to “flashlight vs. headlight” marketing, they show why clarity and conversation always beat volume and vanity.
What this episode covers
In this episode, Ped and Riley tackle the real reason so many great coaches and consultants struggle with marketing: it’s not a strategy problem, it’s a language problem. Through personal stories and client experiences, they unpack how to move from “invisible” to “understood” by seeing your business through your clients’ eyes. From mirror moments to “flashlight vs. headlight” marketing, they show why clarity and conversation always beat volume and vanity.
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Why No One Gets What You Do | Ep 30
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