Why NOW Is The Time To Buy Watches...

In this episode of Between the Lugs, Mike and Felix go deep on why now is actually the best time ever to be a watch collector. From flippers finally leaving the hobby to brands downsizing their flagship models, it’s clear: watch culture in 2025 is evolving — fast. They talk everything from Apple Watch fatigue to microbrand love, the end of 48mm flexing, overpriced Rolex boutiques, and the surprising shift toward small vintage-inspired pieces. Whether you’re Gen Z, a seasoned collector, or just got your first Seiko, this one’s for you. 👀 In this episode: 🔹 Cartier Santos Debate: Small vs XL 🔹 Microbrands Are Winning Gen Z Over 🔹 Why Rolex ADs Are the Worst 🔹 Death of the Fashion Watch 🔹 Why No One’s Setting Their Watches Anymore 🔹 The Case Against Hype Models 🔹 Timex Is Doing WHAT for $2K?! 🔹 Why Every Watch Guy Has Beef with Boston 🔹 “I Hate 90% of Your Collection” — Felix Gets Roasted 🔹 What Even Is the Value of a Watch Today? ⚠️ The flippers are gone. The screen fatigue is real. And the future is small (watches). Timstamps- 00:00 – Felix Hates Mike’s Entire Collection 00:35 – "Half My Watches Aren’t Even Set Right" 01:15 – Big Watch Fatigue Is Real 02:00 – Younger Collectors Want Meaning, Not Hype 03:10 – Cartier Santos: Small Gold vs Large Steel Debate 04:45 – The Fashion Shift Toward Vintage Aesthetics 06:20 – Why Microbrands Are Winning in 2025 08:00 – Apple's Out, Analog’s In – And So Are Flip Phones?! 10:10 – The Culture is Shrinking Watch Sizes 12:00 – What Big Brands Are Doing to Keep Up 14:30 – IWC’s Big Problem: Still Too Big 16:00 – Timex's Giorgio Galli S2 – Seriously Underrated 17:45 – The Problem with Rolex ADs (Especially in Boston) 20:00 – The End of the Luxury-Only Collector 21:30 – The Case for Buying What You Love, Not What You Can Flip 23:00 – Is the Secondary Market Finally Normal Again? 24:30 – Final Thoughts: The Watch World Has Never Been Better 26:15 – Patreon Watch Giveaway Announcement 💬 Comment Prompt What’s the most overrated watch trend in 2025? Big flex? Microbrands? Tell us your hot take. ⸻ 📌 Subscribe & Follow Us 🔔 Subscribe to Between the Lugs: https://www.youtube.com/@BetweenTheLugs 📸 Instagram: https://www.instagram.com/BetweenTheLugs 💎 Patreon – Join to Win a Watch: https://www.patreon.com/BetweenTheLugs ⸻ 🧵 Hashtags #WatchTalk #MicrobrandWatches #LuxuryWatches #WatchCulture2025 #VintageWatches #WatchRoast #BetweenTheLugs #RolexHype #CartierSantos #WatchCollecting