Why Playing Small Doesn’t Serve You: Jess Berger on Betting Big in the Pet Industry with Bundle & Joy

Send us Fan MailIn this episode of Shelf Talks, host Roberta interviews Jess Berger, founder of Bundle and Joy, a pet care brand focused on clean ingredients and wellness for pets. Jess shares her journey from corporate America to entrepreneurship, the challenges she faced in launching her brand during the pandemic, and the importance of community engagement and retail partnerships. She discusses her unique approach to building the brand before the product, her experiences at trade shows, and her recent success in securing funding as a Latina founder. The conversation highlights the significance of following one's passion and the impact of building a brand that resonates with consumers.TakeawaysJess's journey from corporate America to entrepreneurship was driven by a desire to create a brand that brings joy to pets.The importance of financial stability before making the leap into entrepreneurship.Building a brand identity before launching products can create a strong market presence.Trade shows can be an effective way to connect with retailers and consumers.Jess's experience at the Costco road show demonstrated the importance of direct customer interaction.Funding challenges are common for female founders, but networking and mentorship can provide support.Jess emphasizes the need to stay true to one's vision while adapting to market demands.Chapters00:00 The Journey Begins: From Corporate to Entrepreneurship10:31 Building Bundle and Joy: The Brand's Foundation18:32 Product Development: From Concept to Retail23:22 Success at Expo West: Securing Retail Partnerships24:57 Launching into Retail: The Journey Begins27:37 Navigating Distributor Relationships29:24 Early Feedback and Marketing Strategies30:44 Expanding Retail Presence through Trade Shows32:03 Balancing Manufacturing and Growth33:50 The Costco Road Show Experience36:25 Entering Walmart: A New Chapter37:57 Product Assortment and SKU Management41:12 Raising Capital: A Latina's Journey45:42 Future Vision and Brand GrowthBundle & Joy Instagam: https://www.instagram.com/bundlexjoy/?hl=enBundle & Joy Website: https://bundlexjoy.com/Check out the website for retailers near you. Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaLooking for more? Visit our Linktree for the latest episodes, free resources, retail tips, and ways to connect with the Shelf Talks community.https://linktr.ee/shelftalkspodcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book