Why Pret Has to Be Convenient and Five Guys Doesn’t

Not every brand wins by being faster. Sometimes a little bit of friction is exactly what makes something feel worth paying for.In this episode of Full Fat Marketing, Leonora breaks down the customer psychology behind Pret and Five Guys, and why convenience only works when it actually matches what the customer came for.If you’ve ever wondered why some brands need speed while others benefit from visible effort, this episode will show you how the wrong kind of convenience can weaken value.⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected] along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/Check out our website: https://www.lrbcreative.com/Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklistDisclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.