Why Promoting Other People’s Content Matters (And How It Builds Trust)

In this brief but impactful episode of Confessions of a Christian Blogger, Stephen Bedard shares insights on a counterintuitive yet vital principle of social media marketing: promoting other people’s content. While it might feel unnatural for bloggers—Christian or not—to share content that doesn’t directly lead to their own platforms, Stephen explains how this approach builds trust with your audience and strengthens your online presence. He also reflects on the common mistake many Christian bloggers make: writing quality posts but neglecting essential promotion practices. Stephen offers practical tools like Buffer (www.buffer.com) to curate and share valuable content while emphasizing the importance of stewardship in blogging. He wraps up with an invitation for listeners to share their Christian blogs with him for promotion and support. Tune in for actionable advice to take your blogging efforts to the next level and prepare for a follow-up episode on optimizing your blog posts for greater reach. Send me the link to your Christian blog at [email protected] using the subject line "Confessions of a Christian Blogger" and I will share a link at http://www.x.com/SJBedard and http://www.facebook.com/HopesReason.