Why Real Tequila Lovers Drink This | Juan Alviz

Juan Alviz, founder of Cultor Tequila Cocktails, joins us to share the story behind one of the most unique canned cocktail brands on the market. From Mexico’s agave fields to U.S. shelves, Cultor is redefining what a tequila-based drink can be—100% real, bold in flavor, and rooted in culture. Juan takes us behind the scenes of the purity test, the challenges with tariffs, and what it takes to land shelf space in a crowded market.We also dive into flavor profiles, how they stand out from hard seltzers, and the restaurants and venues where Cultor belongs. If you love tequila—or ever thought about launching a drink brand—this episode is a must.Manny Alfonso:Instagram: https://www.instagram.com/mannyalfonso8/Kiko Suarez:Instagram: https://www.instagram.com/querikoconkiko/Eduardo Moya:Instagram: https://www.instagram.com/mr_moya/Follow Us! - A Day in Miami:Instagram: https://www.instagram.com/adayinmiami/Listen on Spotify:https://open.spotify.com/show/20WEys6jxiliBCLoo9iSID________________________Produced by: Ben SchwedeInstagram: https://www.instagram.com/benthecreatorrr/0:00 Intro1:15 About Juan and Cultor7:06 Tequila Purity Test10:21 Tariffs11:11 Getting into Stores and Consumers Preferences15:21 Cultor Flavors and Where to Get Them21:48 Restaurants that Cultor Wants to Be At24:41 Top 3 Restaurants28:18 Outro