Why Selling is NOT a Dirty Word in Dentistry

Ever felt uncomfortable talking about money or treatment plans with patients? You're not alone! This episode of Dentistry Beyond the Numbers is about to change your entire perspective.Join Dr. Marc Liechtung as he sits down with the visionary Dr. Ingrid Murra, founder of TwoFront and The Happy Dentist. A Harvard-trained orthodontist turned dental disruptor, Dr. Murra boldly argues that ethical "selling" is not just good for business, but absolutely crucial for patient health.In this game-changing episode, you'll discover:Why embracing sales empowers you to deliver the comprehensive care your patients truly need (and deserve!).Practical communication tips for presenting treatment plans, even when discussing finances, that inspire patient confidence.Stop leaving money (and patient health) on the table. Dr. Murra's insights are sharp, actionable, and might just be the catalyst your practice needs. Press play and prepare to rethink everything you thought you knew about the business of dentistry!