Why Smart Consultants Go Upmarket in the AI Era (Not Cheaper) | Premium Positioning with Ann Carden

In this high-impact episode of Expert In You, Ann Carden tackles one of the biggest mistakes consultants and service-based entrepreneurs are making today: moving downmarket in response to AI, competition, and economic pressure. While many are lowering prices and chasing volume, Ann explains why this strategy leads straight into the competition trap—and how going upmarket is the real path to profitability, differentiation, and long-term growth. If you want to future-proof your business in an AI-driven world, this episode will challenge your thinking and show you a smarter way forward. 🚀 In This Episode, You’ll Discover: Why lowering your prices can damage your brand and profitability How AI is widening the gap between commodity services and premium expertise The key to attracting high-end clients who value results—not discounts How to reposition your services to stand out in a crowded market Why “working higher” beats working harder every time If you’re an experienced consultant, coach, or B2B service provider ready to escape the race to the bottom and move into premium positioning, this episode gives you the clarity and strategy to do it. 🎧 Tune in now to learn how to elevate your expertise, attract better clients, and win in the new economy. Key Moments:  06:07 Moving your business upmarket 08:20 Staying valuable in tough times 11:46 Elevating your business strategy 14:08 Considering investing in a business 17:12 Podcast disclaimer and subscribe reminder About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach