Why Staff "Buy-in" is a Trap

For years, I believed that staff buy-in was the key to real school transformation. I thought that if I could just get everyone excited, inspired, and on board, the work would take care of itself. But I was wrong. In this episode, I'm breaking down why buy-in isn't just ineffective, it's actually a trap. Because if someone can buy in, they can also sell out. And that's exactly what's happening in schools everywhere. One minute your team's nodding along, and the next they're doing the opposite of what you agreed to. You're not crazy. You're not doing it wrong. You've just been chasing the wrong goal. I'll show you what to aim for instead and why it's the only path to a staff that moves with you, not against you. If you're tired of begging people to care and ready to lead with clarity, this episode will show you how. Let's stop selling the vision and start building it #LikeABuilder