Why T-Shaped marketers will win the future of Google Ads (w/ Miles McNair) | S3 EP6

"AI will take our marketing jobs". How many times have you heard that in recent years?Miles McNair (Founder of The PPC Hub & Co-Founder of PPC Mastery) joined us for the finale of Season 3 to explain why the future of marketing doesn't belong to AI - but marketers who can adapt and expand their skillset to offer more value than AI ever could. Miles spoke about his framework - becoming a "T-shaped Google Ads Specialist" in detail, explaining what you need to do to futureproof yourself and your marketing career going forward.Timestamps: 0:00 - Coming up1:33 - Intro5:20 - Additional resources6:46 - What is a T-Shaped Google Ads Specialist?13:47 - How Miles became a T-Shaped specialist18:42 - Optimizers vs. Maximizers21:26 - Broadening your value proposition29:09 - The AI risk for marketing jobs32:12 - Key books & resources for marketers37:00 - Should you be worries about the 'AI apocalypse'44:56 - Zuckerberg's fully-automated marketing future48:28 - One piece of advice for marketers right now50:28 - Final thoughtsDon't have time to watch? Get the written highlights from the session here: https://www.lunio.ai/blog/futureproofing-yourself-as-a-t-shaped-marketerFollow Miles on LinkedIn: https://nl.linkedin.com/in/milesmcnairThe PPC Edge Newsletter: https://www.ppcmastery.com/blogThe PPC Hub Community: https://www.ppcmastery.com/hubGet more free PPC tools, webinars, and resources at: https://www.lunio.ai/resource-library