Why the Labubu is more than just a toy craze?

What this episode covers

From Gen Zs to Rihanna to kidults, a toothed toy named Labubu has become a global craze. But behind the blind boxes and unboxing videos lies something deeper: identity, belonging, and China’s growing cultural soft power.

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How long is this episode of TRT World Podcasts?

This episode is 9 minutes long.

When was this TRT World Podcasts episode published?

This episode was published on September 19, 2025.

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