EPISODE · Jul 5, 2026 · 6 MIN
Why Unsubscribes Don't Matter (And What Actually Does)
from List Building Lifestyle With Igor Kheifets · host Igor Kheifets
Every unsubscribe feels like a tiny rejection. A thousand of them feel like a referendum. In this episode, Igor revisits the metric that used to keep him up at night — the unsubscribe count — and explains why he'd tell his younger self to stop obsessing over it. From the real reasons people leave your list to the surprisingly small number of true fans you need to build a comfortable living, this is a reality check on which numbers deserve your attention and which ones don't.
What this episode covers
Every unsubscribe feels like a tiny rejection. A thousand of them feel like a referendum. In this episode, Igor revisits the metric that used to keep him up at night — the unsubscribe count — and explains why he'd tell his younger self to stop obsessing over it. From the real reasons people leave your list to the surprisingly small number of true fans you need to build a comfortable living, this is a reality check on which numbers deserve your attention and which ones don't.
NOW PLAYING
Why Unsubscribes Don't Matter (And What Actually Does)
No transcript for this episode yet
Similar Episodes
No similar episodes found.