Why Videos and Images Rule for Social Media with Jessie O'Donnell

Social media is a great place to connect with your customers. But when your users have a question or problem, it’s often better to show, rather than tell.Videos and images win on social media channels. They generate engagement, provide value, and increase brand trust. They’re also a brilliant tool for communication, so how can you use visuals can level-up your social media game?Sharing her thoughts in this episode of The Visual Lounge is TechSmith’s Social Media Coordinator, Jessie O’Donnell. Jessie has over 10 years’ experience working in social media for TechSmith.Jessie explains how to use videos and images on social media channels to better communicate, troubleshoot problems, and answer your customers’ questions. She also shares her top tips for creating and sharing social media content.Learning points from the episode include:Why social media is powerful for businessesHow to provide better customer service with images and videosHow social media listening can help build better productsWhat and when to post on social mediaWhy repurposing your content gives extra value to your social media audienceWhy your organization’s goals should shape your social media strategyJessie’s advice for keeping up with changing social media channelsHow to build customer relationships onlineConnect with us on:FacebookLinkedInTwitterInstagramLearn more about the TechSmith Academy.To read the blog post on the topic or watch the video, go to: https://www.techsmith.com/blog/videos-images-rule