Why We Dropped The Resume For Plumbers

Peakzi Podcast: Hiring in home services is brutal, but it doesn’t have to be random. We sit down with Casey Timorason, Head of Growth at Service Professionals, to unpack what it looks like to scale a plumbing and HVAC business without losing the values that make customers trust you in their homes. Casey’s perspective is unique because he comes from recruiting and startup growth, and he brings that lens to the real-world challenges of finding great technicians and keeping them busy.We get specific about the culture signals that matter: covering 100% of health and dental costs (including deductibles), offering an innovative 401(k), and backing it up with real training and team development. Casey shares why Service Professionals is launching its own technician academy to close the gap between trade school and the messy reality of older systems in the field. We also talk about leadership as something bigger than a title, including community initiatives that build pride inside the company and trust outside of it.Then we shift into the future of home services marketing: AI visibility. If a homeowner asks ChatGPT, Gemini, or Perplexity for the “best plumber” or “HVAC repair near me,” do you show up? Casey explains why AI search may feel optional now but could become urgent fast, and how tools like the Peakzi AI visibility tracker can create a baseline, expose weak FAQs and thin service pages, and guide smarter SEO and website content decisions.If you care about technician hiring, training, retention, home services culture, and the next wave of digital marketing, you’ll get a lot from this one. Subscribe for more conversations like this, share the episode with an operator friend, and leave a review with your biggest takeaway.Peakzi Podcast: Home Services Success Stories