Why We’re Pulling Back the Curtain on Our Business | Ep34 episode artwork

EPISODE · Jan 2, 2026 · 34 MIN

Why We’re Pulling Back the Curtain on Our Business | Ep34

from Change Champions · host Riley McGhee and Pedram Parasmand

We’re sharing why we’ve changed the format of the Change Champions podcast, what we’re working on right now, and how we’re thinking about content, partnerships, and generosity-led growth as we head into a new year.You’ll hear us talk candidly about:Why business can feel hard even when the advice is simpleWhat “building in public” actually looks like for usHow content supports relationships, credibility, and conversationsWhy we’re experimenting with giveaways and value-first marketingWhat we’re learning by codifying our content system with real clientsThis isn’t a teaching episode or a polished framework. It’s an honest conversation about how we’re thinking, testing, and learning in real time.If you’re a coach, consultant, or facilitator who wants to grow without becoming salesy, this episode will give you a clearer look at how we approach the work behind the work.Timestamp00:00 – Why we’re changing the podcast format01:30 – The idea behind “coffee hour” conversations04:00 – Why clients ask about our partnership and decisions06:00 – Business stress, control, and chosen challenges10:30 – Building in public and sharing what we’re working on13:00 – How content fits into our real business strategy17:00 – Why we’re codifying our content system22:00 – The three ways content actually supports growth28:00 – Why we’re experimenting with a giveaway31:00 – Generosity, perception, and staying aligned with our valuesChapters / Timestamps

We’re sharing why we’ve changed the format of the Change Champions podcast, what we’re working on right now, and how we’re thinking about content, partnerships, and generosity-led growth as we head into a new year.You’ll hear us talk candidly about:Why business can feel hard even when the advice is simpleWhat “building in public” actually looks like for usHow content supports relationships, credibility, and conversationsWhy we’re experimenting with giveaways and value-first marketingWhat we’re learning by codifying our content system with real clientsThis isn’t a teaching episode or a polished framework. It’s an honest conversation about how we’re thinking, testing, and learning in real time.If you’re a coach, consultant, or facilitator who wants to grow without becoming salesy, this episode will give you a clearer look at how we approach the work behind the work.Timestamp00:00 – Why we’re changing the podcast format01:30 – The idea behind “coffee hour” conversations04:00 – Why clients ask about our partnership and decisions06:00 – Business stress, control, and chosen challenges10:30 – Building in public and sharing what we’re working on13:00 – How content fits into our real business strategy17:00 – Why we’re codifying our content system22:00 – The three ways content actually supports growth28:00 – Why we’re experimenting with a giveaway31:00 – Generosity, perception, and staying aligned with our valuesChapters / Timestamps

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Why We’re Pulling Back the Curtain on Our Business | Ep34

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This episode is 34 minutes long.

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This episode was published on January 2, 2026.

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We’re sharing why we’ve changed the format of the Change Champions podcast, what we’re working on right now, and how we’re thinking about content, partnerships, and generosity-led growth as we head into a new year.You’ll hear us talk candidly...

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