Why Words Matter

This episode explores the significance of the word ‘enough’ in everyday usage and also in two specific contexts.Some of our most common words are so ubiquitous that we rarely stop to think about them. But when we do, it becomes apparent that they are rich and surprising, and worthy of further investigation. Such a word is ‘enough’. 26 board member and co-founder of agency Acacia Avenue Martin Lee looks into this word with the help of discourse analyst and founder of Illume Linguistics, Kirstie Skates; artist and conservationist Beatrice Forshall, and behaviour change expert and director of Women Who Don’t Drink, Stephanie Chivers. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 26writersgroup.substack.com

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Why Words Matter

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This episode is 41 minutes long.

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This episode was published on December 17, 2025.

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