Why You Need a Personal Brand in Treasury (Whether You Like It or Not)

In a world where visibility means opportunity, your personal brand is no longer optional - it’s essential.In this episode, discover why treasury professionals can no longer afford to stay silent online, and how building a strategic LinkedIn presence can future-proof your career, attract opportunities, and showcase the value you bring - even if you're not actively looking for a new role.This special episode features Mike Richards, CEO and Joe Grabowski, Executive Consultant for US Treasury from The Treasury Recruitment Company,Together, they dive deep into the often-overlooked power of personal branding within the treasury profession, sharing real-life examples, practical tips, and hard-won lessons from their decades of recruitment experience.What You’ll Learn in This Episode:Why personal branding matters more than ever for treasury professionalsThe evolution from offline networking to the LinkedIn eraMisconceptions about being active on LinkedIn (and why it doesn’t mean you are job hunting)Practical steps to start building your personal brand todayHow to post about your achievements without sounding boastfulManaging internal perceptions and maintaining authenticity onlineTips for updating your LinkedIn profile and avoiding common mistakesThe power of consistent networking and making meaningful connectionsHow to handle professional conflict while maintaining your brandWhy “visibility” is your new career currencyCheck out the FULL Video via our YouTube: https://youtu.be/bJtLXO7pShQ----🎙️ Subscribe to the Treasury Career Corner podcast - Never miss an episode!Subscribe on your favourite platform:CLICK HERE for 🎧Spotify PodcastsCLICK HERE for 🍏Apple Podcasts🎓 Exclusive discount on CTP & FPAC – Visit our AFP partner page to find out how much you can save: https://treasuryrecruitment.com/partners/afp/💡 Earn CTP credits just by listening – Selected episodes of the Treasury Career Corner are AFP-accredited. Listen, take a short quiz, score 80% or more, and we'll send you your free certificate.🌍 EuroFinance International Treasury Management – September 16th-18th 2026, Barcelona – The world's largest treasury event. Save 10% with our exclusive discount code, visit here - https://treasuryrecruitment.com/partners/eurofinance/👉 Find out more about all our partners: https://treasuryrecruitment.com/partners/