Why You Need to Run From Marketing Agencies That Promise You Everything

from B2B Business Class · host Westport Studios

“Integrated marketing communications” has become a big buzzphrase among B2B agencies. They tout themselves as jacks of every marketing channel and masters of all. But my guest Christian Klepp, Owner of EINBLICK Consulting, has one word of advice for anyone considering their services — run. Christian explains why IMC agencies tend to overpromise and underdeliver and how his international experiences taught him that linguistics is just the first step to hurdling cultural business barriers. Join us as we discuss: - How a passion for linguistics opens business doors (4:53) - The “integrated marketing communications” dilemma (19:39) - Avoiding the AI-generated content marketing pitfall (25:53) Check out these resources we mentioned during the podcast: B2B Marketers on a Mission To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

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This episode is 37 minutes long.

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This episode was published on October 17, 2023.

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