Why Your AI Website Looks Great But Fails at SEO (AI Sites Series Pt 3)

Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What” (the third and final part of the AI Website series) I pull back the curtain on why so many AI-built websites may look perfect on the surface yet fail spectacularly when it comes to SEO.Drawing on 30 years of search experience and a recent audit of five B2B AI-generated sites, I explore the hidden problems lurking in headings, meta titles, robots.txt, sitemaps, schema, site performance, and trust signals—issues that even non-AI sites can suffer from if you don’t know to look!Whether you built your site with AI or not, this episode is packed with practical advice for anyone wanting to get found and make money online. Listen in to find out what’s really going wrong beneath the gloss and how you can fix it.I cover these things, and more:Issues with homepage H1sWebsite SEO and sitemap issuesCommon schema issues on websitesIdentifying site publication issuesImportance of a human SEO auditFollow Nikki:LinkedIn: https://www.linkedin.com/in/nikkipilkington/Instagram: https://www.instagram.com/nikkipilkington/Bluesky: https://bsky.app/profile/nikkipilkington.bsky.social