Why Your Asia Pacific Pipeline Isn't Converting (Fix It Fast)

Nicole Stirling shares new research from 24 senior GTM leaders across Asia Pacific and Japan revealing why traditional demand gen fails in this region and the four strategies high performers use instead.01:54 Why Global Playbooks Fail in APJ05:42 Four Strategies That Actually Work06:00 Partner Led Entry Model06:30 Curated Executive Engagement07:30 Signal Based Outreach08:00 Building Local Proof Systems08:30 Metrics That Drive Revenue09:19 Your 90 Day Action Plan10:47 Download the Full ResearchResources:Download the full research: The Quiet Pipeline Crisis in APJ White Paper at stirlingmarketing.netBook your free Pipeline Acceleration Roadmap (60 minute strategy session to audit your funnel and identify where leads are stalling): stirlingmarketing.net/roadmap----------------------------------------------------------------------------ABOUT NICOLE STIRLINGNicole Stirling is the CEO of Stirling Marketing, a global marketing agency helping tech startups and scaleups accelerate growth and revenue. With over 15 years of experience in the technology industry, she has led marketing strategies for top companies like Sitecore, Acquia, and TechnologyOne, as well as emerging tech innovators across the Asia-Pacific region.You can reach out to Nicole through:LinkedIn:   / nicolestirling  Website: https://www.stirlingmarketing.netABOUT THE ROI PUZZLEThe ROI Puzzle is a podcast that dives into one of B2B marketing’s toughest challenges, proving what truly drives results. Hosted by Nicole Stirling, the show features conversations with executive leaders focused on growth in sales and marketing from top tech companies. Each episode explores topics like attribution, pipeline visibility, sales/marketing alignment, and the use of AI to measure impact. Listeners gain real-world insights and practical frameworks to connect marketing spend to revenue and confidently prove value to the board.To know more about The ROI Puzzle, you can visit the links below:Podcast/Blog: https://open.spotify.com/show/6ZXy9cc...YouTube:    / @theroipuzzle