Why Your CX Message Isn't Landing

Your CX pitch lands with practitioners but dies with CEOs. Here's the messaging framework that fixes it. IN THIS EPISODEWhy CX leaders keep pitching the wrong message to the wrong room — and how to diagnose itHow to talk to a CEO or COO about customer experience without mentioning customer experienceWhat product leaders actually need to hear before they'll prioritise CX on the roadmapWhen to lead with technology — and why it's only right for one specific audienceThe two most common messaging mistakes CX teams make and how to avoid themCHAPTERS00:00 Intro — Why CX storytelling breaks down 01:04 The real-world example: energy company, call volume, cost mandate 02:10 Three audience buckets: Out-of-CX, CX-adjacent, CX expert 03:29 How to pitch the out-of-CX crowd (CEOs, COOs) 05:00 How to pitch the middle layer (product, marketing, brand) 08:08 How to pitch CX practitioners — and when to lead with technology 09:49 The full messaging stack: outcomes, use case, technology 10:30 Two mistakes to avoid: stacking arguments and mixing audiences 12:12 Key takeaways — same work, three different messagesFollow Jochem on LinkedIn:https://www.linkedin.com/in/jochemvanderveer/CONNECT WITH US:Website:    https://www.theydo.com/LinkedIn:   https://www.linkedin.com/company/theydo-journey-management/#TheExperienceEdge #CustomerExperience #CXStrategy #CXLeadership #CustomerJourney #JourneyManagement #CXMessaging #CostToServe #VoiceOfCustomer #CustomerInsights